Privacy Policy

Optimal Performance Lab, LLC — DBA CTRL

Last Updated: May 27, 2026

CTRL ("CTRL," "we," "us," or "our") provides this Privacy Policy to explain how we collect, use, and share your personal information when you visit our website, use our app, or participate in our services (collectively, the "Services"). By using our Services, you agree to the terms of this Privacy Policy.

1. Information We Collect

1.1 Contact Information — When you create an account or sign up for our services, we may collect your name, email address, phone number, and physical address.

1.2 Payment Information — When you make a purchase, we collect payment card information, billing address, and related payment details. Payment transactions are processed by secure third-party processors.

1.3 Wellness and Fitness Data — To provide personalized coaching, fitness, and wellness services, we may collect information related to your health, fitness goals, medical conditions, and workout performance. This information is used solely to tailor our services to you. CTRL is not a licensed medical provider; our services are not a substitute for professional medical advice, diagnosis, or treatment.

1.4 Communications — We retain records of communications you have with us, including email and phone correspondence.

1.5 Usage and Technical Data — We automatically collect information about how you interact with our website and app, including your IP address, browser type, device information, referring URLs, pages visited, and session duration.

1.6 Cookies and Tracking Technologies — We use cookies and similar tracking technologies to collect information about your use of our Services, remember your preferences, and improve your experience. You can control cookies through your browser settings; however, disabling them may affect the functionality of certain features.

2. How We Use Your Information

We use your personal information to:

• Provide, operate, and maintain our fitness, wellness, and coaching services, including class bookings, training plans, and personalized programs
• Process transactions and send purchase confirmations, receipts, and invoices
• Communicate with you regarding updates, service changes, and promotional offers
• Analyze usage to improve and personalize our Services
• Send SMS messages, if you have opted in (message and data rates may apply; reply STOP to opt out, HELP for assistance)
• Comply with legal obligations and protect the rights and safety of our users and business

3. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of data transmission or storage is completely secure. We cannot guarantee absolute security of your information.

4. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

4.1 Service Providers — We may share your information with trusted third-party vendors who help us operate our Services, such as payment processors, scheduling software, and email delivery providers.

4.2 SMS Data — No mobile or SMS opt-in information will be shared with third parties or affiliates for marketing or promotional purposes. SMS originator opt-in data and consent will not be shared with any third party.

4.3 Legal Compliance — We may disclose your information when required by law, regulation, court order, or to protect the rights, property, or safety of CTRL, our users, or others.

4.4 Third-Party Links — Our website or app may contain links to third-party websites or services not operated by us. We are not responsible for the privacy practices or content of those third-party sites and encourage you to review their policies independently.

5. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Object to processing of your information for marketing purposes
• Request transfer of your personal information to another party

To exercise any of these rights, contact us at the address below.

6. Contact Us

If you have questions or concerns about this Privacy Policy or your personal information, please contact us:

7. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons. We will notify you of significant changes by posting a prominent notice on our website or via email. The date at the top of this page reflects when the policy was last updated.

By using our Services, you agree to the terms of this Privacy Policy. Thank you for choosing CTRL.